CEAT enters personal protective equipment business through the launch of GoSafe S95 Face Masks

Mumbai 6^th July, 2020: The Covid-19 pandemic has brought the world to a standstill. However, despite the looming health threats, life must move on. As some people have started going to work or moving around for essential services gradually, the threat has intensified. The severe virality of this sickness has instigated the need for ultra-safety precautions.

Keeping in mind the urgent need for quality protective gear for those braving it on the roads or other essential needs, CEAT Tyres has introduced the GoSafe S95 face mask to help India stay safe. With this, CEAT has forayed into the personal protective equipment (PPE) business in line with their commitment to safety. The GoSafe S95 masks come with formidable six-layer filter protection. The innermost layer is made of soft anti-bacterial fabric. The next three layers provide microbe protection and consist of small particle filters for added safety. The air mesh in the outermost layer filters particles and contaminants. The adjustable nose clip makes them breathable and splash/droplet resistant ensuring safety and comfort. The masks are designed for everyone – be it bikers, housewives, children or elderly. The mask comes in a multi utility cloth bag which can be used to store your mask or your personal devices.

Priced at Rs.249, these anti-pollution S95 masks can be washed and reused up to 30 times. They are available across CEAT Shoppes (exclusive branded stores) and on leading e-commerce websites such as Amazon, Flipkart, Myntra, Seniority and many more.

As the world is adhering to new safety precautions, protective masks are here to stay. But the safety standards of all the masks available in the market are not the same. Commenting on this new development, Amit Tolani, Chief Marketing Officer, CEAT Tyres Ltd said, “The launch of the GoSafe range is a part of the CEAT’s commitment towards its motto - Safety First. The objective of foraying into the business of PPE is to plug the paucity of safe and reliable products like masks, especially at a time when the country is battling the Coronavirus threat. In these unusual times, personal safety, hygiene, and protection are a real concern. As a brand our commitment is to keep India safe and mobile, so we will soon introduce more products under the CEAT GoSafe range and expand the existing mask range to play an active part in this battle against the Covid-19 pandemic in the times to come.”

About CEAT Ltd 

CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles, and scooters as well as auto-rickshaws.

About RPG Enterprises

RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups with a turnover of US$ 4 Billion. The group has diverse business interests in the areas of Infrastructure, Tyres, Pharma, IT and Specialty as well as in emerging innovation led technology businesses.