Increasing screen time of kids is a growing concern

The concern of kids using smartphone excessively has become a major concern worldwide. Earlier it was assumed that technology and gadgets are beneficial for the development of the child but it takes little to cross the line. The question is arised not only by worried parents but psychologists,  health organisations and even government. Technology, no doubt aids in child development but its negative effects come with their own harms.

The reasons cited by parents for early exposure to screens is that they are convenient means of entertainment for children. Also it develops the cognitive skills of the child and makes him tech savvy. Recent surveys have pointed out that on an average, the child uses 17 hours of a week in front of a screen, almost double the time spent playing outside.

In a lecture by Dr. Aric Sigman titled ‘Managing Screen Time & Dependency’, he points that screen time is no longer confined to Facebook, internet or computer games. Rather it has resurfaced from being a social issue to a more serious,  medical issue. The big turn has come recently when not only worried parents but techno giants like Apple investors are also sharing the same concerns.

A letter was sent to Apple by Jana Partners LLC and the California State Teachers Retirement System -  CalSTRS. Jana Partners LLC is a leading activist investor held by Barry S  Rosenstein and both together control about 2 million of Apple shares,  according to Wall Street Journal. The letter states the importance of Apple in channelizing the industry to pay special attention to the growing hazard of health and hindered development of the next gen, referred as IGen. In the letter, investors cite rising evidence that leads to unintentional negative side effects on the fertile mind of IGen. The authors of the letter have made mention of the research by Jean Twenge of San Diego State University that is both worrisome and an eye opener. Investors want Apple to take control in determining in what is optimal usage for kids and the need to simplify parental control.

This consensus is rapidly rising across the globe that the potential long term consequences of such extended exposure to smartphones and other screens need to be addressed at the end chain, that is, the mobile manufacturing company itself. The time of talks discussions and debates is over. The company shouldn't wait for consumers and watchdogs to compel to take action. The letter clearly highlights issues like public health, human capital, environmental protection and the present day concerns are going over the board if its next gen is not looked after. The letter is collaborative and constructive in tone. The letter also showcases  how the company's products are accepted at the consumer’s end.

The growing concern of parents and health beneficiaries worldwide has lead to this step which needs addressal at the earliest. As a parent you can take certain steps in monitoring your child's screen time without offending their feelings:

Try to manage a schedule which includes play time,  conversation with them, eating with them and then allowing some screen time. Making fixed time limits about when and where they can access TV and other gadgets will help you keep a tab of their usage.

Try to interact with your kids and ask them questions related to their academics. Questions arisen in front of them will develop an inquisitive nature which will lead them to search and find out their answers. This will lead to productive screen time and not merely for entertainment.

Inculcate physical outdoor games compulsorily in child's  daily routine. Burning calories outside will freshen up their mind and will not necessarily generate the need to seek entertainment through gadgets.