Flower


P.V.SINDHU HEART BEATS FOR EARLY DETECTION OF BREAST CANCER

by The Welthi Bureau 9th October, 2019

p.v.sindhu heart beats for early detection of breast cancer
 P.V. SIndhu, Padma Shri awardee, Dr. P. Raghu Ram, CEO & Director of Ushalakshmi Breast Cancer Foundation, Mr Jayesh Ranjan,the Chief advisor to Ushalakshmi Breast Cancer Foundation

With 162, 000 new cases being diagnosed every year, breast cancer is the commonest cancer affecting women in India. Due to lack of awareness about “early detection”, more than 70% present in the advanced stages. Consequently, every ten minutes, a woman succumbs to breast cancer in our Country.

 

In an initiative for the FIRST time in the world, Life Size Augmented Reality has been utilized for creating awareness about importance of early detection of breast cancer. Ushalakshmi Breast Cancer Foundation, a “not for profit” Breast Cancer Charity based out of Hyderabad will be taking the message of “EARLY DETECTION” into people’s homes.This innovative initiative was launched today by Ms P.V. Sindhu, who is also the very first Celebrity to feature in this unique campaign.

 

Gone are the days when you would have to chase a star and wait for a glimpse of him/her. With the help of Life size Augmented Reality, a star and indeed a doctor, can visit your home and interact with you. All you need to do is download the app. Once you open the app, by placing your phone over the corner space in your room, you will see a life-size image of the star or the doctor speaking to you, through Augmented Reality technology. You would see your own surroundings in the phone, giving you an impression that the celebrity is right in front of you. The whole idea is to have a one-on-one interaction, without actually being there. You can even take a ‘sefie” with the celebrity/doctor in your own surroundings!

 

Addressing the media, P.V. SIndhu, Padma Shri awardee & World Badminton Champion said “I commend Ushalakshmi Breast Cancer Foundation & its founder, Dr. P. Raghu Ram

for championing this unique initiative that aims to take the message of ‘EARLY DETECTION OF BREAST CANCER ‘ into people’s homes through life size augmented reality technology. Dr Raghu Ram and I were conferred the Padma Shri on the same day in 2015 and over the past several years, I have been actively associated with the Pink Ribbon Campaign that he has been championing in India. I sincerely hope that many more lives would be saved through the awareness created by the Foundation with this remarkable technology. If my Celebrity status can help achieve this goal, I would consider it my good fortune to have been associated with this very noble campaign.”

 

Speaking on this occasion, Dr Raghu Ram, Padma Shri awardee and Founder, CEO & Director of Ushalakshmi Breast Cancer Foundation and the President elect of The Association of Surgeons of India said “Over the past 12 years, the Foundation has been working with missionary zeal through a number of unique initiatives in an endeavor to transform breast cancer from a “taboo” issue to a much commonly discussed. My main focus is to take life size augmented reality technology to rural India where 70% of our population reside. Starting with my adopted Village, IBRAHIMPUR, which is located in the remotest part of Medak District in Telangana, Ushalakshmi Breast Cancer Foundation would be using this revolutionary technology to empower people in the Villages about the importance of early detection and create the much needed awareness amongst the underprivileged section of the population, which hopefully would save scores of lives through early detection. I would be seeking the assistance of the Govt. of Telangana in taking utilizing this technology to empower people in every Village all across Telangana. In the fullness of Times, I shall also be writing to our Prime Minister to explore opportunities to replicate this initiative in all the Villages all over India. I have no words to express gratitude to

dear friend, P.V. Sindhu for standing “shoulder to shoulder” with the Foundation in this landmark initiative”

 

Highlighting the initiaitves of Ushalakshmi Breast Cancer Foundation, Mr Jayesh Ranjan,the Chief advisor to Ushalakshmi Breast Cancer Foundation, who is also the Principal Secretary, Information & Technology, Govt of Telangana said “ In 2017, Ushalakshmi Breast Cancer Foundation launched the world’s first mobile app on “ABC’s OF BREAST HEALTH” in 12 commonly spoken Indian languages. As more than 90% of our population have access to mobile phones, this initiative has helped to empower people across the country about every aspect of breast health in simple easy to understand format. Two years later, in 2019, the Foundation is now launching life size augmented reality. This is a major step forward in conveying the message about “early detection” to a large group of people.”

 

Outlining the Technology, Mr Bhairav Shankar, the Managing Director, Avantari Technology said “Life size augmented reality is a visionary futuristic technology that has thepotential for the “Celebrity and the doctor” to reach out to a large section of people without being actually physically present and convey a powerful message about importance of Early Detection.


 Disclaimer: Welthi.com does not guarantee any specific results as a result of the procedures mentioned here, and the results may vary from person to person. Read more
Ayurveda, study of Indian herbs attract USA,UK, German, Australian Ayurveda Practitioners to India

Ayurveda, study of Indian herbs attract USA,UK, ...

Ayushakti Ayurved hosts hi-level international del...
GINGER A POWER PACKED CONDIMENT

GINGER A POWER PACKED CONDIMENT

Ginger, the thought immediately brings into memory...
 IIT GuwahatiorganizedFourth International Conference on Nutraceuticals & Chronic Diseases (INCD)

IIT GuwahatiorganizedFourth International ...

India Institute of Technology Guwahati in collabor...
Poor diets damaging childrens healthworldwide, warns UNICEF

Poor diets damaging childrens healthworldwide, ...

An alarmingly high number of children are sufferin...
OGH gets upgraded, round the clock emergency lab and 2 new waiting area sheds designed to de congest wards in Old Building and Emergency Area in OPD Block

OGH gets upgraded, round the clock emergency lab ...

OGH gets upgraded, round the clock emergency lab a...
How to deal with minor trauma at home

How to deal with minor trauma at home

Did you fall accidentally while climbing stairs? I...
World Stroke Day 29th Oct 2018

World Stroke Day 29th Oct 2018

A stroke is defined as an abrupt onset of a neurol...
Hyderabad Doctors successfully perform Asia's First Transcatheter Tricuspid Valve Replacement procedure

Hyderabad Doctors successfully perform Asia's ...

Only 40 such surgeries reported around the world...
SuVitas Launches Bangalore’s First Dedicated Transition Care Facility

SuVitas Launches Bangalore’s First Dedicated ...

Catering to a need for post critical care that has...
Itermittent Fasting: The How s and Why's

Itermittent Fasting: The How s and Why's

Intermittent Fasting is the latest global fitness ...
Eyes show you the world

Eyes show you the world

With increasing rate of air pollution, the ways it...
Healthcare receives major limelight in General Budget 2018-19

Healthcare receives major limelight in General ...

Healthcare has been a core segment in every develo...