by Ranabir Bhattacharyya | 18 APR 2018
In every third world developing country healthcare is a tricky domain where communication between a doctor and a patient is of paramount significance. There are innumerable such cases flashed in the media that agitated members of patients thrashing or vandalizing hospital or nursing home due to so called ‘ill treatment’. No doubt, cases are prevalent where the hospital authorities have been negligient but mostly, there are cases where there have been miscommunication between the two sides. Whenever any person is admitted, the relatives or friends of the patient need to understand the real time possibilities in spite of best treatment. Side by side, often the cost structure is not clear and insurance coverages are not easy to comprehend.
According to Mr Sathya "Sam" Rangaswamy, Founder, CEO ZeOmega & Eldricare, “The patient would consult the doctors and would be a regular process for both. However, since the patient needs follow up care and continuous guidance on various aspects of disease management, the extended support from the medical team is needed. We at Eldricare ensure patients are compliant with medications and knowledge of the disease, thereby improving overall health status of our patients.We at Eldricare facilitate follow-up care programmes using multi-channel engagement campaigns that connect with patients via telephone, mail, text, web chat, and/or interactive voice recognition outreach. The support is provided to patients suffering from both chronic and acute conditions by leveraging Jiva™, the end-to-end PHM platform created by its parent company, ZeOmega. Incidentally, Jiva is a one-stop shop solution that addresses program design and governance, data aggregation and integration, actionable intelligence, holistic, patient-centered care management and stakeholder engagement.”
There is no denying the fact that regular conversation between two sides is a must. A two-way communication has no alternative in healthcare. Meeting the doctor half-way and following up any appointment can definitely help in communication. Often it is important to reach out to the nurse or the deputy who are also important stakeholders in the treatment procedure. From a doctor’s perspective, a rational humane approach is always a great boon and instills in confidence in a person. Heathcare is markedly different from any commercial transaction and one-to-one interaction can definitely ease up the whole aspect.
At present, India is witnessing fast demographic changes which will soon result in a deluge of lifestyle disorders (cardiovascular disorder, diabetes, and cancer, etc.). By 2025, India may become the world's diabetic capital. Also, patients suffering from chronic illnesses need dedicated follow-up care and lifestyle management, but to make that happen, doctors and hospitals must take on extra tasks and effective communication is a must.
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