by The Welthi Bureau | 23 JAN 2018
Tarnea Technology Solutions Ltd., a Bangalore based technology company announced the Go-Digital Program for retail pharmacies in AP and Telangana. The company’s mission is to make “every retailer sell like an Amazon, and buy like a Walmart”. Under the program, Tarnea will help “brick-and-mortar” pharmacies to go digital by implementing their Tarnea SmartMile™ platform. A “brick-and-mortar” pharmacy will be able to transform into a fully digital pharmacy in typically 5 hours!
When a “brick-and-mortar” pharmacy becomes a digital pharmacy, it will :
Have its own online presence and serve its customers through their own mobile app
Patients and suppliers will be able to transact and collaborate in real-time on a 24x7 basis.
The digital ecosystem will ensure that no pharmacy ever runs out of essential medicines and patients are assured the availability of medicines at all times.
Retailers will be able to run their own loyalty programs and be able to use the power of their data to use advanced analytics.
Speaking at launch of the Go-Digital program Tarnea’s Co-Founder and CEO, Suresh Satyamurthy said - “The biggest and the best online and brick and mortar retailers both use the power of analytics to run their business successfully. The purpose of Tarnea is for smaller pharmacies in India, to have an access to the same technology at an affordable price” He further elaborated - “A brick and mortar pharmacy has two great advantages which neither the corporate pharmacies nor the online pharmacies can match with the current obsolete technologies being used by most pharmaceutical retailers for their billing. Tarnea complements them with Digital Reach, and what you get is a fully functional Digital Pharmacy. ”
Madhav Sitaraman, Co-Founder and CTO added - “Tarnea SmartMile™ is the first cloud based platform for pharmacies. It is built on an open architecture and the platform which can easily integrate with other systems and continue to grow and evolve. It is implemented on high availability servers and is continuously monitored on a 24x7 basis. The system is driven by a proprietary algorithm for intelligent caching, which ensures that the system continues to work even if there are temporary outages of Internet.”
For a Retailer, his data is gold and this is where Tarnea comes in, using technology to empower pharmacy retailers on the ground by reducing their effort and struggle. The company, founded in 2012, is a fast-evolving ‘Make in India’ startup that is establishing its presence as a pioneer in retail technology by offering its cutting-edge platform across the country. So far Tarnea has a presence within the pharmaceutical retailers in the AP and Telangana region with a minor a minor presence in Tamil Nadu as well, having been been implemented across 31 locations in India, and handles over 6 million transactions turning hundreds of independent small and medium-sized pharmacy into Digital Pharmacies. We have served over 500,000 customers and run one of the largest customer loyalty programs in the industry and have one of the largest datasets in the industry of over 110,000 SKUs and track over 200 market leading brands.
The Tarnea SmartMile provides advanced analytics to the pharma retailers on their mobile phones through an analytics app called the Tarnea EagleEye™. With the Tarnea EagleEye™ Retailers can carry their entire pharmacy on their mobile phone and manage it from just anywhere and anytime.”
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